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Pizza Hut invites agencies including Freuds to pitch as competitors gain ground.
This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on global trends facing Marketers and their...
Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push.
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Carmaker Seeking Help With Consumer Marketing, Auto Shows and Olympic PR
BMW is currently in the initial phase of a wide-ranging public-relations review, the carmaker told Ad Age.
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Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies.
The survey showed that globally, most clients are working with an average...
Great Observations
Richard Bleasdale, regional managing partner of The Observatory Asia Pacific, talks with Deepa Balji Jegarajah about the company's recent launch, what he expects it will...
Automaker Taps Shop for $160 Million North America Account
New York-based shop Kirshenbaum Bond Senecal & Partners has nabbed lead creative duties for BMW of North America after a...
Cancer Research UK had appointed AnalogFolk to oversee the advertising for its celebrity fundraising event "The Swim".
There are three areas of focus where BMW is looking for agency support –national brand creative, regional and dealer creative work, as well as multi-cultural/diversity marketing efforts....
The Management Consultancies Association (MCA) has announced that The Observatory International has joined the Association.
The Observatory International specialises in consulting for the...
