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BMW Announces Agency Review
There are three areas of focus where BMW is looking for agency support –national brand creative, regional and dealer creative work, as well as multi-cultural/diversity marketing efforts.
National creative has been handled by MDC Partners’ Kirshenbaum Bond Senecal & Partners in New York City on a project basis since October 2010.
WPP’s Grey West has handled creative duties for regional dealer advertising since 2008, and BMW’s multi-cultural marketing efforts were split between Matlock Advertising and Public Relations in Atlanta, GA and Bromley Communications in San Antonio, TX.
“This review is part of the standard long term strategic planning of our brand,” said Dan Creed, Vice President, Marketing, BMW of North America. “All of our agencies have made valuable contributions to BMW and we hope they will participate in this review.”
The search will be conducted by Roth Observatory International's Richard Roth.
