Their clear understanding of both Client and Agency needs means that they can quickly get to the bottom of issues and provide both pragmatic and effective solutions that ensure ongoing great work."
Their clear understanding of both Client and Agency needs means that they can quickly get to the bottom of issues and provide both pragmatic and effective solutions that ensure ongoing great work."

In 2007, in response to clients’ growing global needs, The Observatory International and US firm Roth Associates formed a strategic partnership - Roth Observatory International - to provide global reach through two U.S. and five dedicated EMEA and APAC-based offices.
The combined force that is Roth Observatory International offers depth of experience from seasoned consultants. This unrivalled on-the-ground intelligence, uniform platforms, processes, databases and business models, offer marketers a more effective global agency search, consulting and compensation negotiation service.
“It's a global economy and it's a global communications world, particularly as digital grows in prominence," said Richard Roth, whose global clients have included Gillette and Shell and more than 90 of the Global Fortune 500. "Being able to manage that is difficult for marketers. It's all one."
Stuart Pocock, co-managing partner of The Observatory International, said the partnership provides a "much more robust platform for marketers than the loose affiliations offered by our competitors."