Working with the Observatory helped to give the pitch process real pace and structure - we covered more ground, quicker than we could have hoped to on our own and when we needed a sounding board for thoughts or an impartial view they...
Our Clients say
Duncan Lewis, former Marketing Director, Land Securities plc
Our Clients are
Lucinda Peniston-Baines, Managing Partner
Lucinda has worked extensively across the Search and Selection, Roster Management, Relationship and Fee/ Contractual disciplines since 2002, and co-founded The Observatory International in 2006.
She has accrued a bank of both domestic and international client experience in that time having advised Ferrero, KFC (Yum! Restaurants), Network Rail, Shop Direct Group, Matalan and Land Securities - and others - on their Agency Search and Management needs.
She graduated in the early 90s with an honours degree and worked agency-side in account management.
Roles have encompassed classic above-the-line and integrated experience, as well as a foray into brand consultancy. She has headed account teams for Grey and HHCL, and worked on brands spanning numerous market sectors.
Lucinda also chairs the Management Consultancy Association's (MCA) International Policy Working Group.
Lucinda is based at:
The Observatory International Ltd
17th Floor, Heron Tower
110 Bishopsgate
London, EC2N 4AY
Tel: 020 7571 0415
Email Address:
lucindapb@observatoryltd.com
Telephone Number:
+44 (0)20 7571 0415
Mobile:
+44 (0)7973 147 798
