Align
Our Clients say
An invaluable way to remind yourself of what best practice looks like".
Natalie Taylor – Matalan
We make sure that your internal team & your external partners work together effectively
Once the relationship is agreed, you need to enable the agency to deliver the best work they are capable of producing. In the end, that’s what will deliver ROI for the marketer and satisfaction for their communications partners.
At The Observatory International, we believe that aligning the marketing organisation with the agency – or, increasingly, integrated agencies – is the crucial step in creating cohesive, sustainable relationships where everyone is clear on what’s required and what needs to be in place to deliver it.
- We facilitate quick-start workshops between marketers and agencies to set the group rules for success and get everyone on the right course.
- We monitor relationships as they evolve through quarterly health checks and annual reviews.
- We can come in at any stage – even in well-established relationships – to help you resolve conflicts and performance crisis, or simply to get everyone back on the same page when expectations aren’t being met.
