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Measure

Our Clients say

The Observatory has been a source of wise counsel and support in helping raise standards in the way we contract, evaluate and incentivise agencies."

Charlie Hiscocks, Brand Communications Director SABMiller

Measure performance and profitability

We help measure performance to ensure continuous improvement.

Getting more from your marketing resources requires on-going, regular monitoring to spot early warning signs of problems and to identify issues with performance.

The Observatory International can work with your existing monitoring and measurement programmes - or draw on our own proprietary tools to create metrics that are right for your organisation and your teams - so you can consistently drive great performance and overall profitability.

  • We work with your team to develop the right set of Key Performance Indicators (KPIs) for the remit and relationship.
  • We use light-touch online tools and deep dive face-to-face consultation to create benchmarks and quickly identify areas that need remedying.
  • We ensure performance data feeds into Payment By Results mechanisms to systematically, and fairly, reward great performance.